Virtual Meetings | Episode 3 Big data and Innovation of health organisations in the post-COVID period



During the first of our virtual meetings, we were able to see how eHealth, understood as the set of Information and Communication Technologies (ICTs) used in the health environment in terms of prevention, diagnosis, treatment, monitoring, as well as health management, is going to be implemented exponentially. And the experts referred to a number of initiatives that had already been launched quite successfully, such as telemedicine and home delivery of medicines.

At the second meeting, the professionals discussed the different initiatives that have incorporated the voice of patients in the evaluation and integration of health technologies in clinical practice. It also highlighted some of the aspects that are being worked on more recently and that can be accelerated by the current crisis situation, such as those related to effective assessment of health outcomes, trying to incorporate variables that really matter to patients.

Big Data platforms allow us to combine traditional mass data with individual and population data. These structures offer the possibility of organising information effectively, integrating structured and unstructured data, together with those coming from the regular use of information and communication technologies (ICT) by patients, professionals and the general population. In addition, they allow data to be analysed and visualised, while generating predictive models and decision support systems. Big Data based technology drives more modern, patient-centred clinical management and clinical outcomes measurement, which enables us to measure the value of our interventions. The idea is to make a series of key indicators related to the disease, available to health professionals, in order to know the clinical situation of patients. This will enable management through dynamic dashboards that will help facilitate value-based decision making and the most up-to-date information possible.

Michael Porter coined the concept of Value-Based Health Care. In this way, health systems must be evaluated by their capacity to generate health outcomes (that really matter to patients) in relation to the costs involved. Some consortiums such as ICHOM have been pioneers in generating a catalogue of health results in various pathologies that are already being implemented in their organisations by various health centres. In addition, some platforms and software that have appeared on the market, serve to build dashboards that are accessible to clinicians and middle managers, and facilitate decision-making. A critical analysis of the current supply available is possibly missing.

Innovation, artificial intelligence and Big Data are leading us to a health transformation and to a new paradigm of Medicine, the famous five Ps: preventive, predictive, personalised, participative and population-based. This process of change will generate multiple developments, including the hospital of the future, which may force us to think about offering services without the need for a physical space in the hospital, although a connection will be necessary, both inside and out. Knowledge will be better shared and distributed. And possibly, we will have a patient who is increasingly connected, with more capacity to access information and surely, with more willingness to participate in health-related decisions.

To reflect on all these points, we have an excellent panel of opinion leaders, with diverse areas of expertise. Bernardo Valdivieso, Director of Planning at Hospital La Fe; Inés Gallego, Deputy Director of Innovation and Quality at Hospital Universitario Cruces in BilbaoJordi Martínez, Director of Innovation and Digital Transformation of Hospital del Mar, Barcelona; and Julio García Comesaña, Manager of the Integrated Management Area of Vigo, who will be moderated by Luis Lizán, Director of Outcomes’10.

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About the experts

Ms Inés Gallego Camiña


Deputy Director of Innovation and Quality of OSI Ezkerraldea Enkarterri Cruces (Osakidetza)

Degree in Political Science and Sociology from the Universidad de Deusto, and Master in Business Innovation Management, Inés has been working in the public health sector for over 15 years, particularly in the change management process. She started her professional activity in quality management 20 years ago, however, in the last 10 years she has been redirecting her career towards creativity and innovation.

 From OSIEEC, she coordinates the implementation of ICHOM standards in pathologies such as localised prostate cancer, ICTUS, breast cancer, cleft lip palate or chronic inflammatory digestive disease, among others.

Official trainer of the ‘6 Thinking Hats’ (E. de Bono), in creativity and lateral thinking techniques. Trained in ‘Patient Experience’ by the Universidad de Mondragón and LKS and expert in Customer Experience Management by the Spanish Association of Quality Trained in Design thinking and LEAN health, in recent years she has applied her knowledge to the transformation and innovation of the system.

Mr Julio García Comesaña


Current Manager of the Integrated Management Area of Vigo and previously of Ourense, Verin e Barco de Valdeorras. Previously, Julio was Director of Assistance Processes of the Integrated Management Organisational Structure of Vigo. Julio held the post of Assistant Director General of Healthcare Planning and Organisational Innovation of the Galician Healthcare Service and the coordination of the Galician Strategy against Cancer.

Specialist in Hospital Radiophysics develops its assistance activity in Povisa y Meixoeiro Hospitals, in Vigo, and Hospital Vall D`Hebron in Barcelona, between 1993 and 2005. In the field of management, he held the position of Centre Director and Operations Director at the Complexo Hospitalario Universitario de Vigo between 2005 and 2011.

He is particularly interested in innovation and research as he is part of a team of numerous European health innovation projects focused on telemedicine and continuity of care, among others. He has worked in the areas of: radiotherapy, nuclear medicine, radiodiagnosis, radiological protection, health management and planning, clinical management, innovative public procurement, innovation, telemedicine, healthcare integration and healthcare continuity.

Dr Bernardo Valdivieso


Director of the Planning Area, Hospital Universitario y Politécnico La Fe, Valencia.

Dr. Bernardo Valdivieso has a degree in Medicine and Surgery from the Universidad de Valencia, specialist in Family and Community Medicine and Doctor ‘Cum Laude’ from the Universidad de Murcia.

Currently Director of the Planning Area of the Valencia ‘LA FE’ Health Department of the Clinical Management Area of Home Care and Telemedicine of the Valencia ‘LA FE’ Health Department.

Director of the Big Data and Digital Health Platform of the LA FE Health Research Institute.

Main Researcher of the Joint Research Unit in ICTs applied to the reengineering of health processes of the LA FE Health Research Institute.

Dr Jordi Martinez


Dr. Jordi Martínez Roldán was born in Barcelona in 1967. He has a degree in Medicine from the UAB and is a specialist in Family and Community Medicine; he worked as a family doctor in both primary and specialist care.

He has led different teams and projects that implement technological innovations and ICTs in the health system. He was responsible for quality methodology and evaluation at the SAP Baix Llobregat Litoral of the ICS, medical director of the Hospital Comarcal Alt Penedès and later Care Director at the Hospital General de Catalunya, Head of the Care Management and Integration Area of the Care Management of the ICS and Director of Innovation of the Fundación Tic Salud Social de la Generalitad de Cataluña.

He holds a Master in Health Institutions Management (UAB) and Master in Health Organisations Management by ESDAE, and has studied the IESE General Management Program.

He is currently the Director of Innovation and Digital Transformation of the Parc Salut Mar – Hospital del Mar.

He has been responsible for the assembly of the Claror sports hall (Barcelona) as an assistance device to tackle the COVID pandemic in Barcelona.

He has also collaborated as a consultant with different local and international organisations (WHO).


About Outcomes'10

We are a scientific and strategic consultancy specialised in Health Outcomes Research, Health Economics and Market Access, collaborating with the Pharmaceutical Industry, Health Technology Industry, Health Professionals, Scientific Societies, Patient Associations, Business Schools and Universities in the development of innovative projects.

We are a multidisciplinary team of more than twenty professionals located in the excellent environment offered by the Science, Business and Technology Park of Universidad Jaime I, which allows us to maintain a dynamic, agile and collaborative relationship with other working groups in the area of health and new technologies applied to management and research.